Definition: E-Marketing

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. It not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.

The primary benefits of E-marketing are:

• Much better return on investment from than that of traditional marketing
• Reduced Marketing campaign cost
• Fast result of the campaign
• Easy monitoring through the web tracking capabilities